The makers of the brand ALWAYS wanted to shed light on how attitudes about what it means to be a girl have a huge impact on a girl's self confidence. So along with it's agency, the brand developed a creative project called 'RUN LIKE A GIRL'.
A short film and an interactive website was created and so far the brand's innovative ways of connecting itself to this global movement are both helping to create brand loyalty and are empowering girls around the world.
I believe that the secret to the success of this project is the creative use of interviews all done with people the audience can relate to as well as being part of the educational process itself.
