PAPER

The link between creative expression and social responsibility was used with great success by a small town newspaper in the middle of South Carolina. A local paper, The Fayetteville Observer, produced a series of creative profiles of young people from the area in order to help create a more positive image of their city. 

 

One of these creative profiles was about a young man who shares his passion for music with people throughout the city during his free time. The newspaper posted this short video on their website - it went viral in a couple of days and exposed this little independent newspaper to the world.

DON'T WALK

To help reduce accidents by getting more people to wait for the red light to change, SMART CAR in Portugal utilized the power of creative expression.

The DANCING TRAFFIC LIGHT which was created by BBDO Germany resulted in getting over 80% more of the normally impatient pedestrians to enjoy stopping at the crosswalk and turn boring waiting periods which tempt people to cross the street although the lights are red into a fun experience.

CREATIVE EXCHANGES

Operating out of Cologne, Germany, the RED BULL MUSIC ACADEMY is a music initiative which gives creative participants from all over the world the chance to meet and collaborate.

This series of free music workshops travels the globe from Berlin to Cape Town, São Paulo, Barcelona, London, Toronto, New York, Tokyo and beyond bringing together innovative producers, vocalists, DJs, instrumentalists and musical mavericks for an inspiring 2 weeks of creative cultural collaborations. The result are unique exchanges of creativity that are always unpredictable.

STRIKE DANCE RISE

Every year on February 14th over one billion people dance and perform in thousands of events all over the world to demand an end to violence against women and girls.

100 BILLION RISING is a global movement which uses the power of creative expression to expose both the stories of violence and the victories in overcoming violence. Their shared creative energy loudly calls on women and men everywhere to rise and demand justice for women and girls once and for all.

HUMANS.

 The beautiful and innovative HUMANS-project which is supported by Panasonic is based on a simple yet deep concept that allows the viewer to get close to people and the circumstances they live in. These short films which are produced by FLOW MEDIA, a production house based in Copenhagen, are using engaging web-based interactive storytelling-techniques that simply combine powerful images with personal stories which connect the world.