To help reduce accidents by getting more people to wait for the red light to change, SMART CAR in Portugal utilized the power of creative expression.
The DANCING TRAFFIC LIGHT which was created by BBDO Germany resulted in getting over 80% more of the normally impatient pedestrians to enjoy stopping at the crosswalk and turn boring waiting periods which tempt people to cross the street although the lights are red into a fun experience.
No comments:
Post a Comment