Similar to Tibor Kalman, the influential art director of the Benetton-sponsored Colors magazine, Susanne and I decided our first project in the world of social marketing would be to produce a magazine of our own which brought attention to important educational and multicultural issues.
Living in the Caribbean at the time, our magazine showcased contemporary local art, innovative photography and creative storytelling to educate and fuel a discussion about our community.
Producing an ongoing publication like a magazine is one way to address social issues that connect, grow and inspire a community through knowledge and collaboration.
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