GENESIS

 The global movement that injects the emotional power of creative expression into social responsibility can be seen in a project from the photographer named Sebastião Salgado. The project is called Genesis, he calls it a 'love poem to our planet'.

Together with his wife Lélia, Sebastião has worked on the restoration of a small part of the Atlantic Forest in Brazil. In 1998 they succeeded in turning this land into a nature reserve and created the Instituto Terra. The Instituto is dedicated to a mission of reforestation, conservation and environmental education.

They raised money from foundations and the government to plant over two million trees, including 170 different species of trees. "Genesis is about inspiring action for this preservation.  We have to make people aware of the damage. Then they will change." - Sebastião Salgado