'Get Old' is a series of short films which showcase 'creative profiles' of people who break the negative images of getting old. Part of a social marketing campaign sponsored by the multinational pharmaceutical company Pfizer, these personal stories hope to promote the benefits of a healthy and creative lifestyle while growing old.
Pfizer hopes that the films and campaign will also spread goodwill to its own image. And the research has shown that people who visited www.getold.com went away with a 55% improvement in their perceptions of the company.
No matter what we may think of Pfizer's products, these engaging creative profiles are excellent examples of how to get an intended audience talking about an issue which they are connected to - presented by like-minded people who share their values and experiences.
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