At the heart of each issue of our magazine was our approach of letting real people share their own stories.
We quickly discovered that combining powerful images with personal stories was a successful recipe to connect people and address social issues. A good creative profile is a personal statement of what someone stands for and an opportunity to share experiences with an audience. It allows people to connect and creates cultural comparisons at the same time. And when presented with a bold visual language which is appropriate for the intended audience, profiles are always powerful.
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